Cool.
Clean.
Toothpaste.

A naturally whiter smile and stronger teeth for adults & kids.

SERIOUS ABOUT TEETH

  • Backed
    by science

  • Always
    non-toxic

  • Natural
    & safe

  • Formulated
    by dentists

THE NEW GOLD STANDARD

We swapped the fillers found in regular toothpastes for powerful natural ingredients plus hydroxyapatite - a mineral clinically proven to help with whiter, stronger & healthier teeth.

THE POWER OF HYDROXYAPATITE

Hydroxyapatite (HA) is a mineral that makes up the majority of your teeth's enamel. It remineralizes, strengthens, and whitens teeth. It's non toxic, microbiome friendly, and biocompatible.

BRUSH HAPPY ✨ BRUSH CLEAN

BRUSH HAPPY

  • Kids Natural HA Toothpaste

    Safe & tasty toothpaste for whiter and stronger teeth

  • The Happ E-Brush

    Super brushing power for kids & adults

  • Natural HA Toothpaste

    Naturally whiter smiles & stronger teeth without the junk

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