Our Story

Ever read a toothpaste label?

It's bonkers. They're full of synthetic ingredients that foam and tingle to create that intense clean feeling. Not only are they not helping, in many cases they are actively hurting your oral health.

We made a toothpaste that is just as effective as traditional toothpaste with natural ingredients that are safe to put in your mouth.

Meet the Founders

Dr. Hanks wanted a better toothpaste for his 4 boys and the patients at his dental practice.

He teamed up with his friend Jeremy to make it happen. The rest is history.