Brush with Confidence

Natural ingredients that pack a punch for a healthier, sparkly smile.

  • Natural Hydroxyapatite Toothpaste - Vanilla Frosting
    Natural Hydroxyapatite Toothpaste - Vanilla Frosting
    Natural Hydroxyapatite Toothpaste - Vanilla Frosting

    Natural Hydroxyapatite Toothpaste - Vanilla Frosting

    Regular price $12.00
  • Natural Hydroxyapatite Toothpaste - Fresh Mint
    Natural Hydroxyapatite Toothpaste - Fresh Mint
    Natural Hydroxyapatite Toothpaste - Fresh Mint

    Natural Hydroxyapatite Toothpaste - Fresh Mint

    Regular price $12.00

The New Gold Standard

We swapped the fillers and junk in regular toothpaste with better ingredients that are safe and effective. And we made it right here in the USA.

Remineralize with Hydroxyapatite

Every day, food and drinks strip away minerals from your teeth. Hydroxyapatite is a mineral that helps fight the erosion process and remineralizes, strengthens, and whitens tooth enamel.

Plus, it's non-toxic, microbiome friendly, and biocompatible.

Why Happy Tooth Toothpaste?

You know that foamy, burning clean feeling you get during and after brushing? Those sensations don't mean your teeth are actually cleaner. They come from chemicals and synthetic ingredients added to toothpaste to make you think your teeth are clean.

Not only are they not helping - in many cases they are actively hurting your oral health and microbiome. Our toothpaste uses natural ingredients that are gentle, effective, and protect your oral microbiome.

It's bonkers. Sodium lauryl sulfate (SLS), titanium dioxide, carrageenan, triclosan - there's even popular toothpaste that just lists "flavor" as an ingredient. What does that even mean!?

Our ingredients are safe, natural, and much easier to pronounce and understand.

Fluoride is proven to effectively strengthen teeth. It's also toxic in large quantities. And there's a growing debate regarding fluoride intake and its safety in general.

Hydroxyapatite is a mineral that makes up a 97% of your teeth enamel and has also been proven to effectively strenghten and whiten teeth. And it's completely safe.

Absolutely not. We believe every mouth deserves natural and effective ingredients. If there are chemicals, fillers, and synthetic ingredients in toothpaste..it's going to be a 'no' from us.

Hydroxyapatite Toothpaste

Still not convinced? Don't take our word for it. 

Here's what science has to say.

If you're ready to shop, pick a flavor below: