You know that foamy, burning clean feeling you get during and after brushing? Those sensations don't mean your teeth are actually cleaner. They come from chemicals and synthetic ingredients added to toothpaste to make you think your teeth are clean.

Not only are they not helping - in many cases they are actively hurting your oral health and microbiome. Our toothpaste uses natural ingredients that are gentle, effective, and protect your oral microbiome.

It's bonkers. Sodium lauryl sulfate (SLS), titanium dioxide, carrageenan, triclosan - there's even popular toothpaste that just lists "flavor" as an ingredient. What does that even mean!?

Our ingredients are safe, natural, and much easier to pronounce and understand.

Fluoride is proven to effectively strengthen teeth. It's also toxic in large quantities. And there's a growing debate regarding fluoride intake and its safety in general.

Hydroxyapatite is a mineral that makes up a 97% of your teeth enamel and has also been proven to effectively strengthen and whiten teeth. And it's completely safe. Happy Tooth toothpaste uses 10% micro-hydroxyapatite, sourced naturally from mineral ore.

Absolutely not. We believe every mouth deserves natural and effective ingredients. If there are chemicals, fillers, and synthetic ingredients in toothpaste..it's going to be a 'no' from us.