Video: holiday bathroom counter, tube squeeze
Brush with the mineral teeth are made of
Hydroxyapatite is the same mineral found in enamel. Every tube uses it in place of fluoride.
Black Friday Early Access bundle deals·
Free gifts on select bundles
Black Friday Early Access
Give the gift of a happy smile.
Fluoride-freeKid-approved flavorsNatural ingredients
Good for the whole family, from toddlers to grandparents.
Supports enamel with hydroxyapatite
Zero fluoride, SLS or dyes
Xylitol fights bacteria
Flavors kids actually like
Formulated by a pediatric dentist
Made in the USA from globally sourced ingredients
Video: kid in pajamas picking a flavor
Sweeter than a candy cane
Six flavors, from Vanilla Frosting to Strawberry Bubblegum, so brushing feels like a treat during the busiest season.
Video: mouthwash pour and swish
Fresh breath for every gathering
Fresh Mint or Sweet Orange rinse with hydroxyapatite, for a just-cleaned feeling after holiday treats.
What’s in every tube.
Hydroxyapatite
The mineral enamel is made of. It’s the reason we don’t need fluoride.
Xylitol
A plant-based ingredient that fights bacteria, so every brush works a little harder.
Toothpaste tube and mouthwash bottle with holiday props
Silica + calcium carbonate
Gentle polishers that lift surface stains without being harsh.
Natural flavors
Real taste kids like, without artificial dyes or artificial sweeteners.
Fluoride-freeSLS-freeNo artificial dyesNo titanium dioxideNo parabensMade in the USA
Two minutes, twice a day.
Even on the busiest nights of the season.
Step 1
Pea-sized dab of toothpaste on a dry brush
Add a pea-sized amount to a dry brush. No water needed.
Step 2
Kid brushing in front of a mirror
Brush for two minutes, morning and night.
Step 3
Swishing mouthwash, bottle on counter
Shake the mouthwash, swish 30–60 seconds and spit. Ages 6+.
★★★★★
Bedtime got easier
“Brushing used to be the meltdown of the night. Now my twins race to pick a flavor.”
Kelsey H. ✓ Verified buyerFamily at the bathroom sink brushing together
Why families switch.
✓
No foam, burn or tingle
No SLS and no artificial flavors, so sensitive mouths don’t fight it.
✓
One formula for everyone
Same clean toothpaste for toddlers, teens and parents. One subscription covers the house.
✓
Never run out
Refills show up on your schedule. Skip or push a delivery in seconds.
✓
Backed by our Happy Promise
If you’re not happy for any reason, let us know and we’ll make it right.
★★★★★
Families brushing happier.
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Questions? We’ve got answers.
Which bundle should I pick?
The Fresh Bundle is 2 toothpastes and 1 mouthwash. The Bright Bundle swaps the mouthwash for whitening strips. The Family Bundle doubles up with 4 toothpastes and 2 mouthwashes for bigger households.
How do the free gifts work?
Gifts vary by bundle. Each bundle page shows what’s included when you subscribe.
Is it for kids or adults?
Both. The toothpaste is the same clean formula for the whole family. The mouthwash is recommended for ages 6+.
Why no fluoride?
We use hydroxyapatite, the mineral enamel is made of, so the paste is safe for little ones who swallow more than they spit.
Can I skip or cancel?
Anytime. Skip, swap or cancel from My Subscription.
What if we don’t love it?
That’s our Happy Promise: if you’re not happy for any reason, let us know and we’ll make it right.
Wrap up your list before Black Friday.
Pick a bundle, choose your flavors, and your first box ships with free gifts.