Brush with the mineral teeth are made of
Hydroxyapatite is the same mineral found in enamel. Every tube uses it in place of fluoride.
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★★★★★
“One of mine hates mint, the other hates sweet. Vanilla Frosting somehow wins with both.”
Megan W. ✓ Verified buyer
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2Hydroxyapatite toothpastes
1Whitening Strips (14 Treatments)
- Fluoride-free
- SLS-free
- No artificial dyes
- Natural flavors
- Formulated by a dentist
- Made in the USA
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2 toothpastes + whitening strips
- Skip or cancel anytime
- Swap flavors anytime
- Happy Promise guarantee
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- A fresh bundle ships every month at $55.76
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- Skip, swap flavors or cancel anytime in My Subscription
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A cleaner routine for the whole family.
Supports enamel with hydroxyapatite
Zero fluoride, SLS or dyes
Xylitol fights bacteria
Flavors kids actually like
Formulated by a pediatric dentist
No more bedtime battles
Six flavors, from Vanilla Frosting to Strawberry Bubblegum, so brushing is something kids look forward to.
Finish fresh with mineral mouthwash
Fresh Mint or Sweet Orange rinse with hydroxyapatite, for a just-cleaned feeling after every brush.
Cleaner than the usual tube.
How the Fresh Bundle stacks up against what’s probably in your bathroom now.
 Us | Regular fluoride toothpaste | Big-brand natural | |
|---|---|---|---|
| Hydroxyapatite | ✓ | ✕ | ✕ |
| Fluoride-free | ✓ | ✕ | Varies |
| SLS-free | ✓ | ✕ | Varies |
| No artificial dyes | ✓ | Varies | ✓ |
| Natural flavors | ✓ | ✕ | ✓ |
Based on common formulations. Always check individual product labels.
Two minutes, twice a day.
The whole routine takes less time than finding matching socks.
Step 1
Add a pea-sized amount to a dry brush. No water needed.
Step 2
Brush for two minutes, morning and night.
Step 3
Shake the mouthwash, swish 30–60 seconds and spit. Ages 6+.
★★★★★
Bedtime got easier
“Brushing used to be the meltdown of the night. Now my twins race to pick a flavor.”
Kelsey H. ✓ Verified buyerWhat’s in every tube.
Hydroxyapatite
The mineral enamel is made of. It’s the reason we don’t need fluoride.
Xylitol
A plant-based ingredient that fights bacteria, so every brush works a little harder.
Silica + calcium carbonate
Gentle polishers that lift surface stains without being harsh.
Natural flavors
Real taste kids like, without artificial dyes or artificial sweeteners.
Fluoride-freeSLS-freeNo artificial dyesNo titanium dioxideNo parabensMade in the USA
Pick your favorites.
Choose two toothpaste flavors and one mouthwash on the next step. Swap anytime.
ToothpasteVanilla Frosting
Sweet, creamy and the top pick for picky brushers.
ToothpasteStrawberry Bubblegum
Fruity bubblegum flavor without the artificial dye.
ToothpasteFresh Mint
Clean, cool mint the grown-ups tend to grab.
ToothpasteSweet Orange
Bright citrus for kids who don’t like mint.
ToothpasteMint Brownie
Chocolatey mint that tastes like dessert.
ToothpasteLemon Twist
Zesty lemon with a light, fresh finish.
MouthwashFresh Mint
Strong mint without the burn.
MouthwashSweet Orange
A gentle citrus rinse kids will actually use.
Why families switch.
✓
No foam, burn or tingle
No SLS and no artificial flavors, so sensitive mouths don’t fight it.
✓
One formula for everyone
Same clean toothpaste for toddlers, teens and parents. One subscription covers the house.
✓
Never run out
Refills show up on your schedule. Skip or push a delivery in seconds.
✓
Backed by our Happy Promise
If you’re not happy for any reason, let us know and we’ll make it right.
★★★★★
10,000+ families brushing happier.
A label I can read out loud
My toddler swallows everything. No fluoride, no SLS and no dyes means one less thing to worry about.
Lauren P. ✓ Verified
The add-on I didn’t know we needed
My husband stole the mouthwash within a week. Strong mint without the burn.
Jenna R. ✓ Verified
Shows up before we run out
I used to forget toothpaste on every grocery run. Now it just arrives.
Dana K. ✓ Verified
Testimonials may include individuals who received compensation, free product or other incentives.
Questions? We’ve got answers.
What’s in each delivery?
Two tubes of Hydroxyapatite Toothpaste and one bottle of Mineral Mouthwash, in the flavors you choose. Change flavors before any delivery.
How do the free gifts work?
Subscribe and your free $20 gift card will be sent to your email. If you don't receive it, reach out so we can help.
Is it for kids or adults?
Both. The toothpaste is the same clean formula for the whole family. The mouthwash is recommended for ages 6+.
Why no fluoride?
We use hydroxyapatite, the mineral enamel is made of, so the paste is safe for little ones who swallow more than they spit.
How much does shipping cost?
$6.99 flat rate, or free over $60, delivery to the continental US (3 to 5 business days).
Can I skip or cancel?
Anytime. Skip, swap or cancel from My Subscription.
What if we don’t love it?
That’s our Happy Promise: if you’re not happy for any reason, let us know and we’ll make it right.
Start fresh today.
Bright Bundle
2 toothpastes + whitening strips$55.76
2 toothpastes + whitening strips$55.76
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