Cinnamon sugar, no sugar
A warm churro flavor sweetened with xylitol and stevia.
Save up to 20% on 3+ tubes·
Limited collab
★★★★★
“We love San Diablo Churros, so a churro toothpaste? Basically a dream come true.
Dr. Tyler Hanks ✓ Verified buyer
Limited collab with San Diablo Churros★★★★★10,000+ happy reviewsChurro Toothpaste limited edition
Our hydroxyapatite toothpaste in a cinnamon-sugar churro flavor, made with our friends at San Diablo Churros.
- Fluoride-free
- SLS-free
- No artificial dyes
- Natural flavors
- Formulated by a dentist
- Made in the USA
Buy more, save more
1 Tube
$16.00Full Price+ Free 1 oz bag
2 Tubes
$28.80$14.40 eachSave 10%+ Free 2.5 oz bag
Best value
3+ Tubes
$38.40$12.80 eachSave 20%3+ Free 2 × 2.5 oz bags
Regular You save
How buy more, save more works
- Every order comes with free Itty Bitty Churros from San Diablo, while supplies last
- 2 tubes save 10%. 3 or more save 20% on every tube
- Your discount and free gift are added automatically at checkout
- Covered by our Happy Promise
DISCOUNT AUTO-APPLIEDLess than 2% of customers use our Money-Back Guarantee
Meet our collab partner
San Diablo Artisan Churros.
San Diablo makes churros inspired by the famous street churros of Mexico City’s Coyoacán. They’re small-batch and made from scratch, with real ingredients you can pronounce.
You’ll find them at events and food trucks, in their at-home Churro Kits and Frozen Take & Bake Churros, and in Itty Bitty Churros, the world’s first ready-to-eat bite-sized churros.
- Real ingredientsNo weird fillers, dyes or other junk
- Made from scratchSmall-batch and artisan-made
- Happiness guaranteeIf you’re not thrilled, they’ll fix it
All the churro. None of the junk.
Supports enamel with hydroxyapatite
Zero fluoride, SLS or dyes
Xylitol fights bacteria
Tastes like a churro
Formulated by a pediatric dentist
No more bedtime battles
When toothpaste tastes like dessert, brushing is something kids look forward to.
Brush with the mineral teeth are made of
Hydroxyapatite is the same mineral found in enamel. Every tube uses it in place of fluoride.
Cleaner than the usual tube.
How Churro Toothpaste stacks up against what’s probably in your bathroom now.
 Us | Regular fluoride toothpaste | Big-brand natural | |
|---|---|---|---|
| Hydroxyapatite | ✓ | ✕ | ✕ |
| Fluoride-free | ✓ | ✕ | Varies |
| SLS-free | ✓ | ✕ | Varies |
| No artificial dyes | ✓ | Varies | ✓ |
| Natural flavors | ✓ | ✕ | ✓ |
| Tastes like a churro | ✓ | ✕ | ✕ |
Based on common formulations. Always check individual product labels.
Two minutes, twice a day.
The whole routine takes less time than eating a churro.
Step 1
Add a pea-sized amount to a dry brush. No water needed.
Step 2
Brush for two minutes, morning and night.
Step 3
Spit, and don’t rinse so the hydroxyapatite can keep working.
★★★★★
Bedtime got easier
“Brushing used to be the meltdown of the night. Now my twins call it churro time.”
Kelsey H. ✓ Verified buyerWhat’s in every tube.
Hydroxyapatite
The mineral enamel is made of. It’s the reason we don’t need fluoride.
Xylitol
A plant-based ingredient that fights bacteria, so every brush works a little harder.
Silica + calcium carbonate
Gentle polishers that lift surface stains without being harsh.
Natural churro flavor
Cinnamon-sugar taste without artificial dyes or artificial sweeteners.
Fluoride-freeSLS-freeNo artificial dyesNo titanium dioxideNo parabensMade in the USA
Why families switch.
✓
No foam, burn or tingle
No SLS and no artificial flavors, so sensitive mouths don’t fight it.
✓
One formula for everyone
Same clean toothpaste for toddlers, teens and parents.
✓
Stock every bathroom
Grab 3 or more and every tube is 20% off. Great for stockings, too.
✓
Backed by our Happy Promise
If you’re not happy for any reason, let us know and we’ll make it right.
★★★★★
Families brushing happier.
Questions? We’ve got answers.
Does it actually taste like a churro?
It’s a cinnamon-sugar flavor developed with San Diablo Churros, sweetened with xylitol, stevia and erythritol. No sugar.
How does buy more, save more work?
2 tubes save 10%. 3 or more save 20% on every tube. The discount applies automatically at checkout.
What’s the free gift?
Every order comes with Itty Bitty Churros from San Diablo: a 1 oz bag with 1 tube, a 2.5 oz bag with 2 tubes, or two 2.5 oz bags with 3 or more. It’s added automatically, while supplies last.
Is this a subscription?
No. This is a one-time purchase.
Is it for kids or adults?
Both. It’s the same clean Happy Tooth formula for the whole family.
Why no fluoride?
We use hydroxyapatite, the mineral enamel is made of, so the paste is safe for little ones who swallow more than they spit.
How much does shipping cost?
$6.99 flat rate to the continental US (3 to 5 business days), or free on orders over $60.
How long will it be available?
Churro Toothpaste is a limited edition, available while supplies last.
What if we don’t love it?
That’s our Happy Promise: if you’re not happy for any reason, let us know and we’ll make it right.
