My 5-year-old is the pickiest brusher in the state (if not the country)! The Vanilla Frosting was the first toothpaste he's asked for by name. He calls it 'the cake one.' I'll take it.
Ashlee L.
Made in Utah
●Free shipping on orders over $46
●Subscribe & save 10% on every refill
●Made in Utah
●Free shipping on orders over $46
●Subscribe & save 10% on every refill
●
From Jeremy & Dr. Tyler · Salt Lake City, Utah
A Love Letterto Utah.
A natural toothpaste from two Utah dads, eight kids between them, and a quiet belief that families up here deserve a tube without the funny stuff.
10% hydroxyapatite · Zero fluoride · Mixed in Utah
Jeremy & Tyler at Happy Tooth HQ · Millcreek, UT
01
Made in Utah
Formulated, mixed, filled, and shipped from the Beehive State.
02
10% Hydroxyapatite
The mineral your enamel is already built from. Strengthens and remineralizes as well as fluoride, without the downside.
03
Natural ingredients & flavors
Effective and gentle enough for the whole family in super tasty flavors.
04
Happy Tooth Promise
30-day returns. If your kid hates it, we'll make it right.
A Letter from the Shop
Dear Utah,
Happy Tooth Products started over enchiladas at Maria's Mexican Grill.
We became friends at SUU. Tyler went on to become a pediatric dentist. Jeremy transferred to Utah State and jumped into marketing, eventually helping Tyler launch Happy Tooth Pediatric Dentistry in Millcreek in the depths of Covid. You guys helped make it great. The whole state did.
Visit after visit, parents kept asking Tyler the same question: what toothpaste should I actually use on my kid? He didn't have a great answer. Nobody did.
So one afternoon over chips and salsa, he brought it up. By the end of lunch we had a plan, a name, and zero idea what we were doing.
We're both dads. Eight kids between us, including new baby boys for both of us this year (no teeth yet!). Tyler is still running the practice in Millcreek. Our toothpaste somehow ended up in Walmart, which still doesn't feel real. We brought on Jeremy's sister Sam. And we've got the nerdiest group chat in the state, dedicated almost entirely to hydroxyapatite — a sentence we never thought we'd write. Every batch still mixed right here in Utah.
Here's the thing about doing this here. Utah parents read the back of the tube. They ask the second question. They text the group chat before they buy anything. That's not a demographic… that's a neighborhood, multiplied across a state. We are so dang proud to ship every single tube from the Wasatch Front. And we're just getting started.
Thanks for giving our kids, and yours, something worth brushing for.
Jeremy & Tyler
No FluorideReal Ingredients
10% HydroxyapatiteMade in Utah
No FluorideReal Ingredients
10% HydroxyapatiteMade in Utah
Five Ways In
Find Your Routine
The Utah Bundle
2 tubes + whitening strips + a free $20 gift card. Best value.
★ 5.0 / newShop →
Toothpaste
Five flavors. Vanilla Frosting, Fresh Mint, Sweet Orange, Mint Brownie, and Lemon Twist.
★ 4.9 / 980+Shop →
Mineral Mouthwash
Hydroxyapatite + xylitol. No burn, no booze.
★ 4.8 / 320+Shop →
Whitening Strips
Brighter teeth without the chemical sting.
★ 4.7 / 145+Shop →
Floss
Plant-based, mint-coated, the puffiest floss out there.
★ 4.9 / 88+Shop →
Free $20 gift card
The Utah Bundle · ★ 5.0
Two tubes, whitening strips, and a $20 gift on us.
Pick any two toothpaste flavors and a box of whitening strips, and we'll throw in a $20 Happy Tooth gift card. Spend it on a refill, send it to a friend, frame it. Whatever. It's yours. Built for the family switching for the first time.
$33
$82
Pick your flavors on the next page.
From a Millcreek dentist office to your sink, in three steps.
01
Formulate
Tyler writes the formula in the back office between cleanings. 10% micro-hydroxyapatite, real flavor (the kind that grows on a tree), nothing on the "why is that in there" list.
02
Test on the kids
Eight kids and zero filters. If a four-year-old says "again," it makes the tube. If a teenager hides it under the sink, we go back to the drawing board.
03
Mix, fill, ship
Mixed and filled in northern Utah. Boxed up the next morning. Stamped with your zip code and ours before it hits the truck.
Don't Take Our Word For It
The Utah families brushing with us.
Dr. Hanks is our pediatric dentist. The day he told us to ditch the fluoride and try this instead, I knew it was legit. Three months in, the kids' checkups have never gone better.
Mike P.
Bought the Utah Bundle to switch our whole family over. The free gift card got me to send a tube to my sister in St. George. She texted me at 11pm asking where I got it.
Kelsey C.
The Honest Comparison
Stop replacing toothpaste. Start trusting it.
A side-by-side of what's probably on your bathroom counter right now versus what we send out from Salt Lake.
What's on the shelfRegular Toothpaste
- Fluoride — with a poison-control warning on the box
- SLS, titanium dioxide, artificial dyes, "flavor"
- Foam isn't cleaning. It just feels like it.
- Made who-knows-where, by who-knows-who
- A laundry list of ingredients you can't pronounce
- Designed by a marketing team in 1994
What we send from the Wasatch FrontHappy Tooth
- 10% micro-hydroxyapatite — the mineral your enamel is made of
- No fluoride, SLS, titanium dioxide, dyes, or mystery "flavor"
- Real flavor from real ingredients. The kids notice.
- Mixed and filled right here in Utah
- An ingredient list you can read out loud without flinching
- Formulated by Dr. Tyler Hanks, pediatric dentist
One you replace every six months. One you settle into.
Shop the Utah BundleWe'll Answer It
Questions Before You Brush.
Is this really made in Utah?
Yes. The formula comes from Dr. Tyler's practice in Millcreek. Everything is mixed, filled, and shipped from Northern Utah. Not "designed in Utah, made overseas." If it has our name on it, it left a Utah warehouse.
What's hydroxyapatite, in English?
It's the mineral 97% of your enamel is made of. We add a 10% concentration of micro-hydroxyapatite so your teeth can remineralize using the same building block they were originally built with. It's the standard of care in Japan and has 40+ years of clinical research behind it.
Is it good for kids?
Yes! It's what Tyler recommends to the families in his practice. There's no fluoride, no SLS, no titanium dioxide, no artificial dyes. Just micro-hydroxyapatite, xylitol, and real flavor. Tyler has five boys who are the toughest test audience and keep asking for more.
Which flavor should I start with?
If you've got kids, start with Vanilla Frosting. It's the one that's converted the most reluctant brushers in Tyler's practice. Adults gravitate to Fresh Mint. Sweet Orange and Lemon Twist are the dark horses, and there's Mint Brownie for chocolate lovers. The Utah Bundle lets you pick any two so you can find your fave.
How does the $20 gift card work?
Buy the Utah Bundle, we email you a $20 Happy Tooth gift card within 24 hours. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the Jazz game.
What if I don't love it?
Return it within 30 days for a full refund. Even if it's half-used. We'll cover return shipping. That's the Happy Tooth Promise.
Still have a question? help@tryhappytooth.com
Sent with love
From Salt Lake City
Natural toothpaste, whitening strips, and a $20 gift card from two Utah dads.
Happy Tooth · Salt Lake City, UT