★★★★★
Finally, a label I can read
My two-year-old swallows every bit of toothpaste. Our dentist was fine with us switching, and now I don't panic every night.
Lauren P. · Verified buyerFrom a Salt Lake City dentist
Your toddler swallows their toothpaste. Here's what I tell parents.
After years of answering the same question in my dental chair, I made the toothpaste I wanted to recommend: no fluoride, no foam, no dyes, and a flavor little ones actually ask for.
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- Happy Promise
- Cancel anytime
- Made in the USA
Free $20 gift card
★★★★★Lauren P.
My toddler swallows everything. This is one less thing to worry about.
★★★★★Megan W.
Vanilla Frosting somehow wins with both of my picky kids.
★★★★★Kelsey H.
Brushing used to be the meltdown of the night. Now my twins race to pick a flavor.
★★★★★Dana K.
It shows up before we run out. I never think about toothpaste anymore.
★★★★★Jenna R.
No more burning, no more spitting it out halfway. She brushes the full two minutes.
Meet the founder
Hi, I'm Dr. Tyler Hanks.
DMD, MPH · Dentist in Salt Lake City
I'm a dentist, and I'm a dad. Every week, parents sit down in my chair with a toddler on their lap and ask me some version of the same questions:
"She swallows all of it. Is that okay?"
"Is Fluoride safe? Which toothpaste should we be using?"
"He screams every night. It's too spicy, he says."
For a long time I didn't have a great answer. So I did something most people never do. I read the labels.
Honestly? It's bonkers.
Most toothpaste is full of synthetic ingredients that foam and tingle to fake a "clean" feeling. Bright dyes so it looks fun. Foaming agents that sting sensitive mouths. And fluoride in a tube marketed to kids who haven't learned to spit yet.
What parents told me they'd tried
- Regular kids' toothpasteDyes, foam and sweeteners. Kids spit it out.
- "Training" toothpasteSafe to swallow, but it doesn't do much.
- Grown-up natural brandsToo strong. Most kids won't touch the flavor.
- Just waterEasy, but no help for strenghtening enamel.
Some of those are fine for a while. None of them were the answer I wanted to give. I wanted something that would:
- Support enamel with an ingredient I trust
- Skip the foam, the burn and the artificial dyes
- Taste good enough that kids actually brush for two minutes
- Works for the whole family
I couldn't find it. So we made it.
Happy Tooth started in our dental office in Salt Lake City. It's made with hydroxyapatite, the mineral your enamel is made of, plus xylitol and natural flavors. No fluoride, no SLS and no artificial dyes.
Today it's the toothpaste I hand to parents when they ask me that same old question. And thousands of families have made it part of their kids' nightly routine.
Dr. Tyler Hanks
The problem
Ever read a kids' toothpaste label?
Here's what I look for, and what most tubes on the shelf still contain.
✕
SLS
The foaming agent behind that stinging, tingly feeling. It's why so many kids say toothpaste "burns."
✕
Artificial dyes
Bright blues and pinks are there for the shelf, not for your kid's teeth.
✕
Fluoride for toddlers
Little ones swallow more than they spit, and it's one of the top worries I hear from parents.
✕
Artificial flavors
Harsh, fake flavors kids push back on, which cuts brushing short.
A quick rule I give parents: if you can't read the label out loud to your kid without stumbling, it's worth a second look. Happy Tooth's list is short on purpose.
What's inside
A short list, chosen for growing teeth.
Enamel support
Hydroxyapatite
The mineral enamel is made of. It's the reason we don't need fluoride.
Fights bacteria
Xylitol
A plant-based ingredient that bacteria can't use for fuel the way they use sugar.
Gentle clean
Silica + calcium carbonate
Gentle polishers that lift surface stains without being harsh on young teeth.
Kid-approved
Natural flavors
Vanilla Frosting, Strawberry Bubblegum and more, without artificial dyes.
Fluoride-freeSLS-freeNo artificial dyesNo titanium dioxideNo parabensMade in the USA
Happy Tooth vs. the usual tube
| Happy Tooth | Regular kids' toothpaste | "Training" toothpaste | |
|---|---|---|---|
| Hydroxyapatite | ✓ | ✕ | ✕ |
| Fluoride-free | ✓ | ✕ | Varies |
| No foaming SLS | ✓ | ✕ | Varies |
| No artificial dyes | ✓ | ✕ | Varies |
| Fights bacteria with xylitol | ✓ | ✕ | Varies |
| Whole family can use it | ✓ | ✕ | ✕ |
Based on common formulations. Always check individual product labels.
★★★★★
What moms are saying
★★★★★
No more bedtime battles
He used to cry that toothpaste was "spicy." Strawberry Bubblegum fixed that in one night.
Kelsey H. · Verified buyer
★★★★★
One tube for all of us
My toddler, my eight-year-old and I all use the same toothpaste now. The counter is so much cleaner.
Megan W. · Verified buyer
★★★★★
Best checkup yet
Six months in and our last checkup was the best we've had. The kids actually brush the full two minutes.
Dana K. · Verified buyerPlaceholder reviews. Testimonials may include individuals who received compensation, free product or other incentives. Individual results may vary.
How to use it
Two minutes, twice a day. That's the whole routine.
1
Add a pea-sized amount to a dry brush. A rice-sized smear for toddlers.
2
Brush for two minutes, morning and night. Help little ones until they've got it.
3
Older kids and grown-ups finish with mineral mouthwash. Ages 6+.
Who is Happy Tooth for?
Moms of toddlerswho want a toothpaste they don't have to worry about being swallowed.
Parents of picky brusherswho are tired of the nightly toothpaste fight.
Label readerswho want fewer ingredients and none they can't pronounce.
Busy familieswho want one tube for everyone, delivered before they run out.
Who it's not for
Fans of foam and burnAnyone who loves neon-blue toothpaste
October offer
Pick your plan, get a free $20 gift card
Both plans include a $20 e-gift card on your first order. Skip, swap or cancel anytime.
Offer ends in 0D00H00M00S
The Fresh Bundle
$47.70per delivery
- 2× Hydroxyapatite Toothpaste
- 1× Mineral Mouthwash
- $20 e-gift cardFree · Order 1
- Travel kitFree · Order 2
Auto-renews at $47.70 per delivery on the schedule you choose.
Best value · Both gifts now
3-Month Supply
$95.40every 3 months
- 4× Hydroxyapatite Toothpaste
- 2× Mineral Mouthwash
- $20 e-gift cardFree · Order 1
- Travel kitFree · Order 1
Auto-renews at $95.40 every 3 months.
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- Pick flavors next
Questions moms ask me
Is it safe if my toddler swallows it?
Happy Tooth is fluoride-free, which is why many families choose it for kids still learning to spit. Use a rice- to pea-sized amount and supervise young children while brushing.
Do kids still need fluoride?
Talk to your child's dentist about what's right for your family. Happy Tooth uses hydroxyapatite, the mineral enamel is made of, in place of fluoride.
What's the difference between the two plans?
The Fresh Bundle is 2 toothpastes and 1 mouthwash on the schedule you choose. The 3-Month Supply is 4 toothpastes and 2 mouthwashes that renew every 3 months, and both free gifts ship with your first order.
How do the free gifts work?
Your $20 e-gift card is emailed after your first order. The travel kit ships with your first order on the 3-Month Supply, or your second order on the Fresh Bundle.
Which flavors can I pick?
Vanilla Frosting, Strawberry Bubblegum, Mint Brownie, Sweet Orange, Lemon Twist and Fresh Mint toothpaste, plus Fresh Mint or Sweet Orange mouthwash. You'll choose on the next step.
Can I skip or cancel?
Anytime. Skip, swap flavors or cancel from My Subscription.
What if my kids don't like it?
Every order is covered by our Happy Promise. If you're not happy for any reason, let us know and we'll make it right.
Free $20 gift card with any plan★★★★★ 10,000+ reviews · cancel anytime
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