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The best ingredients we can find, wherever in the world they grow best — then vetted before a single one comes in the door.
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Made in Utah
●Free shipping on orders over $46
●Subscribe & save 10% on every refill
●Made in Utah
●Free shipping on orders over $46
●Subscribe & save 10% on every refill
●
Labor Day at Happy Tooth
Pick a Bundle.Get $20.
Celebrate the long weekend with better toothpaste for your family. Choose from two limited-time bundles and we’ll throw in a $20 gift card on us.
10% hydroxyapatite · Zero fluoride
From the world, finished here
Three steps. One high bar.
We make it here.
Mixed, filled, and finished under one American roof — not handed off to a factory three time zones and an ocean away.
Made in the USA
We check it, then ship it.
Every batch is tested before it leaves. If it isn’t up to our standard, it doesn’t go in your family’s mouth. Simple as that.
Batch-testedThe Honest Comparison
Stop replacing toothpaste. Start trusting it.
A side-by-side of what's probably on your bathroom counter right now versus what we send out from Salt Lake.
What's on the shelfRegular Toothpaste
- Fluoride — with a poison-control warning on the box
- SLS, titanium dioxide, artificial dyes, "flavor"
- Foam isn't cleaning. It just feels like it.
- Made who-knows-where, by who-knows-who
- A laundry list of ingredients you can't pronounce
- Designed by a marketing team in 1994
What we send from the Wasatch FrontHappy Tooth
- 10% micro-hydroxyapatite — the mineral your enamel is made of
- No fluoride, SLS, titanium dioxide, dyes, or mystery "flavor"
- Real flavor from real ingredients. The kids notice.
- Mixed and filled right here in Utah
- An ingredient list you can read out loud without flinching
- Formulated by Dr. Tyler Hanks, pediatric dentist
One you replace every six months. One you settle into.
Choose Your Bundle
Don't Take Our Word For It
Other families brushing with us.
My 5-year-old is the pickiest brusher in the state (if not the country)! The Vanilla Frosting was the first toothpaste he's asked for by name. He calls it 'the cake one.' I'll take it.
Ashlee L.
Dr. Hanks is our pediatric dentist. The day he told us to ditch the fluoride and try this instead, I knew it was legit. Three months in, the kids' checkups have never gone better.
Mike P.
Bought the Utah Bundle to switch our whole family over. The free gift card got me to send a tube to my sister in St. George. She texted me at 11pm asking where I got it.
Kelsey C.
We'll Answer It
Questions Before You Brush.
Where is this made?
The formula comes from Dr. Tyler's practice in Millcreek, UT. Everything is mixed, filled, and shipped from Northern Utah. Not "designed in Utah, made overseas." If it has our name on it, it left a Utah warehouse.
What's hydroxyapatite, in English?
It's the mineral 97% of your enamel is made of. We add a 10% concentration of micro-hydroxyapatite so your teeth can remineralize using the same building block they were originally built with. It's the standard of care in Japan and has 40+ years of clinical research behind it.
Is it good for kids?
Yes! It's what Tyler recommends to the families in his practice. There's no fluoride, no SLS, no titanium dioxide, no artificial dyes. Just micro-hydroxyapatite, xylitol, and real flavor. Tyler has five boys who are the toughest test audience and keep asking for more.
Which flavor should I start with?
If you've got kids, start with Vanilla Frosting. It's the one that's converted the most reluctant brushers in Tyler's practice. Adults gravitate to Fresh Mint. Sweet Orange and Lemon Twist are the dark horses, and there's Mint Brownie for chocolate lovers. The Utah Bundle lets you pick any two so you can find your fave.
How does the $20 gift card work?
Buy the Utah Bundle, we email you a $20 Happy Tooth gift card within 24 hours. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the Jazz game.
What if I don't love it?
Return it within 30 days for a full refund. Even if it's half-used. We'll cover return shipping. That's the Happy Tooth Promise.
Still have a question? help@tryhappytooth.com
From our family to yours
Happy Labor Day
We’ll keep making toothpaste your family loves. You just enjoy the extra day off—and your $20 gift card.
Happy Tooth · Salt Lake City, UT