My 5-year-old is the pickiest brusher on planet earth. The Vanilla Frosting was the first toothpaste he's asked for by name. He calls it 'the cake one.' I'll take it.
Allie B.
Back to School Special: free $20 gift card
●Subscribe & save — swap, skip, or cancel anytime
●Formulated by a pediatric dentist (and dad of 5 boys)
●Back to School Special: free $20 gift card
●Subscribe & save — swap, skip, or cancel anytime
●Formulated by a pediatric dentist (and dad of 5 boys)
●
A Happy Tooth Limited-Time Drop
The Back to SchoolSpecial.
Back-to-school means after-school snacks, busy mornings, and routines that fill up fast. Get one thing checked off your list by stocking up on your kids' oral care for the season. Grab a bundle, start a subscription, and we'll include a free $20 gift card on us.
Free $20 gift card · Travel Kit on 2nd order · Swap, skip, or cancel anytime
The School's Out Special
Summer is brutal on teeth
Three months of sugar, snacks, and summer fun. Time to hit reset.
Back-to-school is the perfect time to get healthy routines back on track. From packed lunches to after-school treats, kids' teeth face sugar every day. Give them a toothpaste that helps protect against cavities while tasting so good they'll actually look forward to brushing.
Soda
pH 2.5 · brutal
Popsicles
12g sugar each
Gummies
Sticks to molars
Juice boxes
All-day sip = bad
Ice cream
Sticks & coats
Sour candy
pH 1.9 · the worst
01
10% Hydroxyapatite
The same mineral your enamel is built from — remineralizes as effectively as fluoride, without the warning label.
02
None of the funny stuff
No fluoride, SLS, titanium dioxide, carrageenan, artificial dyes, or mystery "flavor." Just safe, gentle, and effective ingredients.
03
Flavors kids ask for
Vanilla Frosting, Fresh Mint, Sweet Orange, Lemon Twist, Mint Brownie. Bed time brushing becomes a breeze.
04
30-day promise
If your kid hates it, we'll make it right — even on a half-used tube. That's the deal.
Free $20 gift cardBack to School
10% HydroxyapatiteNo fluoride
Free $20 gift cardBack to School
10% HydroxyapatiteNo fluoride
A note from the dentist
Hi! I'm Dr. Hanks.
I'm a pediatric dentist, and I have five boys.
Back-to-school is the perfect time to reset healthy habits. Between packed lunches, classroom treats, after-school snacks, and busy mornings, kids' teeth are back to facing sugar all day long.
Getting kids to skip the snacks? Probably not realistic. So we made a natural hydroxyapatite toothpaste with flavors kids actually want to brush with.
Happy Tooth is made with 10% micro-hydroxyapatite—the same mineral your enamel is made of—and contains no fluoride, SLS, titanium dioxide, artificial dyes, or mystery ingredients. It works. My five boys are proof, and a Walmart shelf full of tubes tells me plenty of other families agree.
The school year is busy enough. We put together a bundle that makes stocking up simple, so one healthy habit is already taken care of.
Your kids will love it!
Dr. Tyler Hanks
Hit reset for the school year
A fresh routine starts here. Protect growing smiles all year long.
01
Remineralize
10% micro-hydroxyapatite rebuilds enamel using the same mineral it's 97% made of. Forty years of clinical research, standard of care in Japan, no fluoride required.
02
Neutralize
After the juice box, the fruit snacks, the classroom treat—xylitol and hydroxyapatite help support a healthier mouth by encouraging a more balanced oral environment and making it harder for cavity-causing bacteria to thrive.
03
Clean
The best toothpaste is the one your kid will brush with twice. Vanilla Frosting and Sweet Orange convert the most reluctant brushers in Dr. Tyler's practice. We've got the receipts.
The Back to School Special
What's inside
Everything you need to start the school year strong.
Toothpaste #1 · Vanilla Frosting
Vanilla Frosting is the top kid-converter in the state. Hydroxyapatite-powered.
Toothpaste #2 · Fresh Mint
Our #1 best-selling Fresh Mint flavor. Swap flavors any month — it's your bundle.
Mouthwash
Alcohol-free, microbiome-safe.
Floss 3-Pack
Tree packs of the puffiest floss out there.
$20 Happy Tooth gift card Free
First order only. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the pool.
Your subtotal · subscription · cancel anytime
$58.50
First-order bonus: a $20 Happy Tooth gift card — on the house.
Buy Now →
Swap, skip, or cancel any month.
Don't take our word for it
Parents who survived last school year.
We did this last summer. After three months of camp, lake days, and a horrifying amount of ice cream — both kids had zero cavities at their fall checkup. First time. The mouthwash subscription is the move.
Darren S.
Got the bundle to switch the whole family. The free gift card got me to send a tube to my sister. She texted me at 11pm asking where I got it. Free marketing, you're welcome.
Julia B.
The honest comparison
Stop replacing toothpaste. Start trusting it.
What's probably on your bathroom counter right now versus what shows up in the Special.
What's on the shelfRegular Toothpaste
- Fluoride — with a poison-control warning on the box
- SLS, titanium dioxide, artificial dyes, "flavor"
- Foam isn't cleaning. It just feels like it.
- Mystery list of ingredients you can't pronounce
- Buy the same tube again at Target in 6 weeks
- Designed by a marketing team in 1994
What we send every monthHappy Tooth Special
- 10% micro-hydroxyapatite — the mineral your enamel is made of
- No fluoride, SLS, titanium dioxide, dyes, or mystery "flavor"
- Real flavor, real ingredients. The kids actually notice.
- Ingredients you can read out loud without flinching
- Shows up at your door — skip or cancel anytime
- Formulated by Dr. Tyler Hanks, pediatric dentist · dad of 5 boys
One you replace every six months. One you settle into.
Start the Back to School SpecialBefore you brush
Questions, answered.
What exactly comes in the Back to School Special?
Every month: 2 tubes of Happy Tooth toothpaste (your pick of flavors), 1 bottle of Mineral Mouthwash, and a 3-pack of Puffy Floss. We throw in a FREE $20 Happy Tooth gift card on your first order — spend it on a refill, send it to a friend, whatever. Skip or cancel anytime.
What's hydroxyapatite, in English?
It's the mineral your enamel is built from — about 97% of it. We use a 10% concentration of micro-hydroxyapatite (sourced from mineral ore, not synthetic nano-HA) so teeth can remineralize using the same building block they were originally made of. Standard of care in Japan for 40+ years.
Is it safe for kids? My toddler swallows everything.
Yes — that's the whole reason it exists. There's no fluoride, no SLS, no titanium dioxide, no artificial dyes. Just micro-hydroxyapatite, xylitol, and real flavor. Dr. Hanks has five boys and they are the toughest test audience. They keep asking for more.
Which two flavors should I pick?
If you've got kids, start with Vanilla Frosting — it's converted the most reluctant brushers. Adults gravitate to Fresh Mint. Sweet Orange and Lemon Twist are the dark horses. The bundle lets you pick any two, so you don't have to commit.
How does the $20 gift card work?
You'll get an email with your $20 Happy Tooth gift card within 24 hours of ordering. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the pool. We'd rather you put Happy Tooth in someone else's house than spend the money on a billboard.
Can I cancel after the first month?
Yes — cancel any time. You keep the gift card and the floss. We'd obviously love you to stick around (and we'll make it worth your while), but the door is open.
What if my kid hates it?
Return it within 30 days for a full refund — even half-used. We cover return shipping. That's the Happy Tooth Promise.
Still have a question? help@tryhappytooth.com
Before school starts
Lock in the Back to School Special.
Two toothpastes, one mouthwash, a 3-pack of Puffy Floss, and a FREE $20 gift card on your first order. All for $58.50. Skip or cancel anytime.
Happy Tooth · fluoride free · powered by hydroxyapatite