My three-year-old asks for it. By name. 'The cake one.' That has never happened with toothpaste in this house.
Megan W.
The Utah Bundle: free $20 gift card on first order with code UTAHMOMS
●Made in Utah · Pediatric dentist formulated
●Now in 500+ Walmart stores
●Subscribe & save — cancel anytime
●The Utah Bundle: free $20 gift card on first order with code UTAHMOMS
●Made in Utah · Pediatric dentist formulated
●Now in 500+ Walmart stores
●Subscribe & save — cancel anytime
●
A Happy Tooth Letter to the State that Started It
Utah momsknow.
The fluoride-free toothpaste built for the tantrums, the bedtime battles, the moms who read every label, and the best dang kids in the world.
Made in Utah · Fluoride-free · Pediatric dentist formulated · 500+ Walmart stores
Real Utah mom · real bathroom · Lone Peak through the window
The Utah Bundle
01
Made in Utah
Formulated, filled, and shipped from our Millcreek lab. Your tube didn't cross an ocean to get to your sink.
02
Fluoride-free
10% micro-hydroxyapatite instead. The mineral your enamel is built from — safe to swallow, label you can read.
03
Pediatric dentist formulated
Co-founder Dr. Tyler Hanks tested every batch on the toughest critics he could find — his own five boys.
04
Clean ingredients, real flavor
No dyes, SLS, titanium dioxide, or mystery "flavor." Just Vanilla Frosting, Sweet Orange, Lemon Twist, and Fresh Mint — flavors kids actually finish the tube of.
Why Utah moms
Happy Tooth was born in Utah because Utah moms asked the hard questions.
What's actually in this? Why fluoride? Why does my kid scream every night about brushing? We built the answer here first. The rest of the country is catching on — but Lehi, Bountiful, and Logan got it before everyone else.
— Dr. Hanks & the Happy Tooth team
Utah moms knowFree $20 gift cardMade in Utah
10% HydroxyapatiteNo fluoride
Utah moms knowFree $20 gift cardMade in Utah
10% HydroxyapatiteNo fluoride
Don't take our word for it
Utah moms, from Logan to St. George.
I read every label and Happy Tooth is the first one I didn't put back on the shelf. Four kids, four tubes, finally a brand I'm not vetting.
Brooke S.
Tried six 'clean' brands. This is the only one my dentist actually nodded at. And it doesn't taste like dirt.
Lauren P.
Trusted by 40,000+ Utah families
And counting, county by county
Built different. On purpose.
Utah moms read labels. So we made one that reads back clean.
01
Hydroxyapatite, not fluoride
10% micro-hydroxyapatite — the mineral that's already in your kid's teeth. Strengthens enamel without the swallow risk. Standard of care in Japan for 40 years.
02
Flavors kids actually want
Developed with a pediatric dentist and tested on the toughest critics in the state (his own kids). Vanilla Frosting, Fresh Mint, Sweet Orange, Lemon Twist.
03
No dyes. No SLS. No artificial sweeteners.
No titanium dioxide, no carrageenan, no mystery "flavor." The stuff you'd skip if you had time to read every label. We had the time.
The dentist behind the tube
Dr. Tyler Hanks, DDS.
Pediatric dentist. Utah dad of five. Trained at Indiana University School of Dentistry, board-certified, in practice in Millcreek for over a decade.
"I couldn't recommend anything I'd trust on my own kids. The natural stuff didn't work. The mainstream stuff was full of things I'd rather a four-year-old not swallow. So we built our own — in Utah, for Utah families first."
Dr. Tyler Hanks, DDS
The Utah Bundle
The Utah Bundle.
One monthly subscription. Cancel anytime. We throw in a $20 Happy Tooth gift card on your first order — spend it on a refill, send it to your sister-in-law, hand it to a friend at the pool.
What's inside
Everything Utah moms keep restocking.
Toothpaste #1 · any flavor
Vanilla Frosting is the top kid-converter in the state. 4 oz tube, hydroxyapatite-powered.
Toothpaste #2 · mix & match
Adults usually pick Fresh Mint. Swap flavors any month — it's your bundle.
Whitening Strips
Hydroxyapatite-powered. Two shades, zero sensitivity, no morning regret.
$20 Happy Tooth gift card Free
First order only. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the pool.
Your subtotal · subscription · cancel anytime
$39 /mo
$82 if you bought everything separately. First-order bonus: a $20 Happy Tooth gift card — on the house.
Before you brush
Questions, answered.
What's in the Utah Bundle?
Every month: 2 tubes of Happy Tooth toothpaste (your pick of flavors) plus a box of our Whitening Strips. On your first order, we add a free $20 Happy Tooth gift card — spend it on a refill, send it to a friend, whatever. Subscription is $39/mo. Skip or cancel anytime.
What's hydroxyapatite, in English?
It's the mineral your enamel is built from — about 97% of it. We use a 10% concentration of micro-hydroxyapatite so teeth can remineralize using the same building block they were originally made of. Standard of care in Japan for 40+ years. No fluoride needed.
Is it really made in Utah?
Yes — formulated, filled, and shipped from our Millcreek facility. Dr. Tyler's practice is one block over. Your tube's carbon footprint is roughly "drove down Wasatch Boulevard."
Is it safe for kids? My toddler swallows everything.
Yes — that's the whole reason it exists. There's no fluoride, no SLS, no titanium dioxide, no artificial dyes. Just micro-hydroxyapatite, xylitol, and real flavor. Dr. Tyler has five boys and the youngest is the toughest test audience in the state.
Which two flavors should I pick?
If you've got kids, start with Vanilla Frosting — it's converted more reluctant brushers than anything we make. Adults gravitate to Fresh Mint. Sweet Orange and Lemon Twist are the dark horses. The bundle lets you pick any two.
How does the $20 gift card work?
You'll get an email with your $20 Happy Tooth gift card within 24 hours of ordering. Spend it on a refill, send it to your sister-in-law, hand it to a friend at the pool. We'd rather you put Happy Tooth in someone else's house than spend the money on a billboard.
I'm not in Utah. Can I still order?
Of course — we ship to all 50 states, and you can also pick us up at 500+ Walmart stores nationwide. We just happen to be from Utah, and that's where the first 40,000 families came from.
What if my kid hates it?
Return it within 60 days for a full refund — even half-used. We cover return shipping. That's the Happy Tooth Promise.
Still have a question? hi@tryhappytooth.com
Made in Utah · made for you
Find out what Utah moms know.
Two toothpastes, whitening strips, and a $20 gift card on your first order. $39 a month. Skip or cancel anytime.
Happy Tooth · Code UTAHMOMS · Cancel anytime