Enamel support
Hydroxyapatite is the mineral enamel is made of. Every brush delivers it right where teeth need it.
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Best checkup yet
"Six months in and our last checkup was the best we've had."
Dana K.Welcome Kit
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10,000+ 5-star reviews from Happy Tooth families
Get your Happy Tooth Welcome Kit with a free $20 gift card & travel kit.
Get My Welcome Kit- CaEnamel supportMade with hydroxyapatite
- 0Fluoride-freeMade for little brushers
- โNo foam or burnNo SLS, no artificial dyes
- โฅHappy PromiseNot happy? We'll make it right
Two minutes, twice a day
Step 1Add a pea-sized dab
Step 2Brush for two minutes
Step 3Spit, no rinse needed
Step 4Swish mouthwash (ages 6+)
Fluoride-free for toddlers
Little ones swallow more than they spit. Happy Tooth is fluoride-free, so it's a popular pick for kids still learning.
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One less worry
"My toddler swallows everything. This is one less thing to worry about."
Lauren P.
Fights bacteria
Xylitol is a plant-based ingredient that bacteria can't use for fuel the way they use sugar.
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Our dentist noticed
"We switched last spring and our dentist asked what we changed."
Megan W.
Flavors kids ask for
Vanilla Frosting, Strawberry Bubblegum and more. No foam, no burn, so kids brush the full two minutes.
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No more bedtime battles
"Brushing used to be the meltdown of the night. Now my twins race to pick a flavor."
Kelsey H.Dentist-formulated. Kid-approved.
Made by Dr. Tyler Hanks in his Salt Lake City dental office.
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Fluoride, SLS or artificial dyes
6
Kid-approved toothpaste flavors
10k+
5-star reviews from families
Start your Welcome Kit
$47.70per delivery ยท ships on your schedule
- 2ร Hydroxyapatite Toothpaste in the flavors you choose
- 1ร Mineral Mouthwash for kids 6+ and grown-ups
- Free $20 e-gift card with your first order
- Free travel kit with your second order
- One toothpaste for the whole family
- Happy Promise
- Skip or cancel anytime
One kit for the whole bathroom
Most families keep a different tube for every age. The Welcome Kit covers everyone.
| What you'd normally buy | Welcome Kit |
|---|---|
| Toddler "training" toothpaste | โ |
| Kids' toothpaste | โ |
| Grown-up toothpaste | โ |
| Mouthwash | โ |
| Tubes on the counter | One |
Mouthwash recommended for ages 6+.
Made the way a dentist would want it
Happy Tooth started in a dental office, not a marketing department.
Created by Dr. Tyler Hanks, DMD, MPH, to be the toothpaste he could recommend to parents in his own chair.
Hydroxyapatite, xylitol, gentle polishers and natural flavors. No fluoride, SLS, artificial dyes, titanium dioxide or parabens.
Every tube is made in the United States.
If your family isn't happy for any reason, let us know and we'll make it right.
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Families love Happy Tooth
Finally, a label I can read
"My two-year-old swallows every bit of toothpaste. Now I don't panic every night."
Lauren P. ยท Verified buyerOne tube for all of us
"My toddler, my eight-year-old and I all use the same toothpaste now. The counter is so much cleaner."
Megan W. ยท Verified buyerNever run out
"It shows up before we run out. I never think about toothpaste anymore."
Dana K. ยท Verified buyer
"Parents ask me every week which toothpaste to use. I made Happy Tooth so I'd have an answer I feel good about."Dr. Tyler HanksDMD, MPH ยท Founder, Happy Tooth
Questions
What's in the Welcome Kit?
Two Hydroxyapatite Toothpastes and one Mineral Mouthwash in the flavors you choose, plus a $20 e-gift card with your first order and a travel kit with your second.
Is it safe if my toddler swallows it?
Happy Tooth is fluoride-free, which is why many families choose it for kids still learning to spit. Use a rice- to pea-sized amount and supervise young children while brushing.
Do kids still need fluoride?
Talk to your child's dentist about what's right for your family. Happy Tooth uses hydroxyapatite, the mineral enamel is made of, in place of fluoride.
Which flavors can I pick?
Vanilla Frosting, Strawberry Bubblegum, Mint Brownie, Sweet Orange, Lemon Twist and Fresh Mint toothpaste, plus Fresh Mint or Sweet Orange mouthwash.
Can I skip or cancel?
Anytime. Skip, swap flavors or cancel from My Subscription.
What if my kids don't like it?
Every order is covered by our Happy Promise. If you're not happy for any reason, let us know and we'll make it right.
Get My Welcome Kit
- Happy Promise
- Skip or cancel anytime
Welcome Kit + free $20 gift cardโ
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$47.70/delivery ยท cancel anytime
Get My Kit