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FINALLY! A TOOTHPASTE THAT IS BOTH NATURAL AND EFFECTIVE, CONTAINING KEY INGREDIENTS FOR A STRONGER, WHITER, AND HEALTHIER SMILE!

We NEED better toothpaste

According to many dentists across the country, over 85% of toothpaste includes chemicals, preservatives, and toxic ingredients. Putting these ingredients in our mouths and swallowing them is also not ideal.

"There are great natural ingredients and minerals that are safe and just as effective."

Studies and debates continue for these ingredients. Fluoride, for example, is proven to strengthen teeth but is toxic in large quantities. Possible side effects from these ingredients range from minor to major:

•irritation
•inflammation
•ulcers
•and much more

It's natural and MUCH more

TASTY AND TOUGH INGREDIENTS
Our flavors come from natural oils and extracts that taste great AND support great oral care. Spearmint, peppermint, tea tree, orange, and lemon oils all combine to fight bad bacteria and add anti-inflammatory, antimicrobial, and antioxidant support.

A NATURAL, COOL CLEAN
We added silica and calcium carbonate to provide a gentle but powerful scrub, while xylitol and erythritol are powerhouses that fight bacteria AND naturally sweeten as they clean. All while being safe to swallow.

PLUS Hydroxyapatite

HYDROXYAPATITE: STRONGER, WHITER, HEALTHIER

Hydroxyapatite is one of the most studied biomaterials in the medical field.97% of your teeth's enamel are made of it. Backed by multiple studies, hydroxyapatite is proven to remineralize, strengthen, and whiten tooth enamel as effectively as fluoride and it's 100% safe. Plus, it's non-toxic, microbiome friendly, and biocompatible. Read the full study here.

FOUR POWERFUL BENEFITS

  • Stronger & Whiter

    Give yourself a sparklier smile! Ingredients like hydroxyapatite remineralize, strengthen and whiten while xylitol and erythritol take care of the bad bacteria in your mouth.

  • Safe

    Natural and safe for your mouth and if swallowed. Formulated by dentists and made right here in the USA. The ingredients in regular toothpaste don't belong in your mouth or swallowed.

  • For Adults & Kids

    Great oral care is for everyone! Our toothpaste is safe for the smallest brushes to the grand-brusher. And with Fresh Mint and Vanilla Frosting, there's something for everyone!

  • Healthy Oral Microbiome

    Regular toothpaste has ingredients that can kill good bacteria in your mouth. You heard that right, your mouth has good bacteria! We want to protect it.

THE Natural Whitening Toothpaste

NATURAL INGREDIENTS | WHITENING

SLS & FLUORIDE FREE | SAFE TO EAT

HYDROXYAPATITE | ADULTS & KIDS

FRESH MINT & VANILLA FROSTING

How Happy Tooth Stacks Up

In Japan, hydroxyapatite has been the gold standard for toothpaste for over 30 years. Meanwhile in the US, toothpaste hasn't evolved at all. Happy Tooth is the new gold standard.

Beware of the Drawbacks of Other Natural Toothpaste

Not all natural toothpastes are the same. Many toothpaste brands profess natural and include ingredients that are questionable at best.

Others are definitely all natural, but don't include hydroxyapatite or other ingredients that actually strengthen or whiten. In this case, it's about as effective as brushing with water.

Our Happy Promise

We'll refund your money even if you send us back an empty tube!

Order now with confidence! If for any reason you don't think Happy Tooth is for you, we offer a 30-day money back guarantee. So if you don't love it, you can get your money back.

GET YOURS TODAY

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Our Raving Fans Agree!

  • ★★★★★

    “We really enjoy the toothpaste that comes with a natural ingredients. Even as a mom, I've used and noticed a difference! I am a coffee drinker and I've seen my teeth get whiter so I love it and so does my family! ”

    Kelli A.
  • ★★★★★

    “This is the perfect toothpaste for the whole family. I love that it's fluoride free so I don't have too worry about my kids swallowing it, but I still have peace of mind that I'm protecting their teeth. Plus it tastes great!”

    Alexa H.
  • ★★★★★

    “I’ve tried every natural toothpaste out there over the years, and I like this one best for taste and texture. Which is great, because saliva is key to balanced mouth pH. My kid likes it, too which is rare with mint toothpastes for her. Great product. Highly recommend.”

    Christine H.
  • ★★★★★

    “We've been looking for a safe but effective toothpaste for our family. We tried a bunch of natural toothpaste and our 2 yo wasn't the biggest fan until we tried the vanilla frosting. I use the fresh mint. She LOVES the vanilla and I love that it's clean and safe.”

    Megan B.